Simply reversing the steps to some of world’s best dance crazes, their Reverse of the “Nae Nae” went viral overnight, on every posted outlet, and received over 150 MILLION VIEWS! Recognizing this as their main outlet, the younger of the brothers (Teo) created what has become an instant phenomenon and their moniker – “THE REVERSE“. Strictly through the power of social media, they began to gain mass appeal by creating “dance challenges”. Influenced by greats such as Michael Jackson, Usher, Missy Elliot and Chris Brown, the duo quickly developed their own unique brand of dancing and began to upload Youtube videos from their basement and living room. AYO and TEO) have been dancing and competing at dance since elementary school. "It's about to be lit," Ayo says.Hailing from Ann Arbor, Michigan, brothers Ayleo and Mateo Bowles (a.k.a. They're working on picking a logo now, favoring one of Teo's silhouette doing their revered Reverse dance move, comparing it to the NBA's signature symbol. The brand is called WAY, an acronym for We Are Young, and will feature a range of hoodies, denim, masks and tees to start. "Our masks are about to be as dope as the BAPE masks," Ayo says confidently. But, quickly recovering, they reveal they're actually dropping their own independent clothing line in a matter of weeks, with masks being a focal point. When the boys learn they missed out of the first wave of Abloh's masks, their response is one of immediate dejection: "For real?" Ayo says, clearly bummed out. #Repost ・・・ They know how im coming before I get there #prettygirlsliketrapmusic 6/16/17 #logoho #drenchGOD #bapeĪ post shared by A BATHING APE® OFFICIAL on at 2:44am PDT
The designer says face masks are "both fashion and function", and because of their dual purpose is "a standout accessory in that way." And thanks to demand for the "hot ticket item," Off-White is currently working on producing for their second drop. "It's the brand's philosophy to be both global and local at the same time, not just one brand to all people." " was a natural evolution to relate in a more specific way to a new demographic," Abloh explains. Off-White designer Virgil Abloh is banking on the accessory, recently adding a trio of masks to his Fall-Winter 2017 line for $529 a pop, which sold out almost instantly upon release. "Out in LA, out-out in LA, Secret Sunday, hangin' with your babes, hey We done came a long way" - Rae Sremmurd #ayoandteo #reversebrothersĪ post shared by Ayo - on at 8:55pm PDT The pair prefers the Japanese brand A Bathing Ape (BAPE), which makes masks with shark snarls and panda mouths on sale for $52, before they invariably sell out and end up on resale platforms, like eBay, for quadruple the price. Early fans used to comment on the brothers' Insta videos, mentioning their curling lips and grimacing mouths the masks covered up their mugs while providing a bit of cool and mystery. While the mask movement has long existed in eastern countries like China, Korea and Japan for health reasons (over in Asia it's called "Smog Couture," a way to fashionably protect oneself from air pollutants and toxins), their original purpose here was to cover the wild faces they'd make while dancing. The masks are really a part of us, I guess." "Teo will wear it in a restaurant and just have it hanging on his ear. "Honestly, sometimes we just have them on ," Ayo tells Billboard of the masks. There will probably be a choker chain around his neck and Air Jordans on his feet.īut go to any of their much-loved Instagram clips - or even watch the video for their single "Rolex" - and you'll see the two bopping along with only their eyes and noteworthy hairstyles (Teo's afro and Ayo's red braids) visible, making the young, viral dance sensations famous for accessorizing with the season's newest (and oddest) it-item: surgical masks. Ayo, 20, too, will be in skinny jeans, but with a silk bandana waving from his belt. Teo, 17, will most likely be in a Bathing Ape hoodie, a pair of skinny biker jeans and Adidas Yeezys kicks. Brothers Ayo and Teo are very particular when it comes to their favorite outfits.